We swept the board at the Digital Printer of the Year Awards 2013. Our work with creative agency The Drummer and charity client Compassion won not only two awards but the overall Supreme Award at the ceremony, which is often referred to as one of the best print industry events of the year.
It was the Added Value entry that won the company the Supreme Award, the judges said, 'It is a well thought out, long term integrated campaign, demonstrating the benefits of digital and engaging for the sponsor and recipient'.
"These awards are a fantastic achievement for us all, comments David Saunders, Managing Director. They really help put us on the map and are in recognition of three years of work with our client in developing an integrated campaign with longevity and meaning for the sponsor."
The work which won the two awards 'Added Value' and 'Innovative use of Variable Data', created by The Drummer, is designed to engage with the sponsor from day one of their donating lifetime. The welcome pack provides a unique insight into the child they are sponsoring including a picture, individual profile and news on projects being undertaken in a particular country. “Being able to make the welcome pack totally unique to an individual child throughout the world really helps to build a positive long standing relationship with the sponsor” says Ben Hamilton, Head of Delivery at The Drummer.
"Our objective is now to take this work and look at implementing it across other sectors, says Liam Baldwin Technical Director at Kingsline, we thrive on pushing the digital technology we have and drawing on our marketing expertise to produce integrated marketing campaigns that are truly engaging to the recipient".